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QPlayLearn

Brand strategy
Visual identity

Web design
Messaging

QPlayLearn is a web-based platform for learning quantum science and technologies through online games. Their goal is to make the learning process more effective, fun, and accessible for a wide audience.

QPlayLearn’s team approached us to develop their identity and website. After a careful analysis of their goals we decided to create a brand that could express the playfulness, creativity and diversity of their approach.

Taking the letter Q as the main element of the brand (it is present in the company’s name as a way to designate “quantum”), a set of smart messages were created to express the company’s positioning, attitude, and values. Then a visual identity followed, based on a flexible graphic system that generates an infinite number of Q forms to give a fresh and dynamic narrative to the brand.

This graphic system was used in the website combined with messages and illustrations created specifically to each target audience.
We also created the name QUEST for their flagship product, a playful dictionary of quantum concepts.

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Contact

Email: info@bitflow.studio
Address: Piquer 23, Barcelona | Spain

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