Successful organizations attract, intrigue and convince their audience through the consistent messaging of their key ideas. To do so, we need to identify what makes a brand unique and relevant to its target audience.
We then identify communication opportunities by analysing each project in the context of its business and cultural environments. These opportunities are translated into visual and verbal strategies composed of creative building blocks such as symbols, colours, typography, messages and imagery.
• Researching the business environment.
• Audience segmentation.
• Establishing and organising goals.
• Brand positioning.
• Understanding of values,
features and benefits.
• Creating verbal and visual strategies.
• Logotypes and symbols.
• Visual language and style.
• Illustrations and animations.
• Naming and messaging.
• Baseline and tagline.
• Tone of voice.