Brand strategy / Visual identity  / Graphic design  / Web design / Messaging / Naming / Learning platform / Science education / Quantum science and technology

QPlayLearn is a web-based platform for learning quantum science and technology through online games. Their goal is to make the learning process more effective, fun, and accessible for a wide audience.

QPlayLearn’s team approached us to develop their identity and website. After a careful analysis of their products, benefits and goals, we decided to create a brand that could express the playfulness, creativity and diversity of their approach.

Taking the letter Q as the main element of the brand (it is present in the company’s name as a way to designate “quantum”), a set of smart messages were created to express the company’s positioning, attitude, and values. Then a visual identity followed, based on a flexible graphic system that generates an infinite number of Q forms to give a fresh and dynamic narrative to the brand.

This graphic system was used in the website combined with messages and illustrations created specifically to each target audience. We also created the name QUEST for their flagship product, a playful dictionary of quantum concepts.


Bitflow curated the visual identity, website, and all artistic process related to our Qplaylearn platform. We are extremely happy of the result and even more of the collaboration with Daniel. We are convinced that his profound expertise on quantum physics, combined with his fantastic design skills and creativity, make him unique. In our case this allowed him to have a key role in the creation of qplaylearn branding and identity.

On a personal level, all the QPlayLearn team really enjoyed the interactions and discussions and we think they were crucial in understanding what Qplaylearn wants to communicate to the audience and how to achieve such communication effectively.

Sabrina Maniscalco

Professor at the University of Helsinki and CEO of QPlayLearn

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